Keyword Research | Keyword Analysis

Have you targeted your site to be found for specific keywords (and keyword phrases) related to your business? If so, do you know if are people actively searching for those terms on a daily basis? If so, do you know how many on a given day?

Keyword Research is one of the foundational components of any Internet marketing campaign.  It is critical to start out with the right keywords and keyword phrases rather than finding out mid-campaign that you are headed in the wrong direction.  It is one of the foundations of planning your Internet marketing campaign.

For our clients, we spend significant time up front analyzing keywords and keyword phrases with multiple variations, to identify how your prospective customers are currently searching for your products and services.  

The results of this keyword analysis and research is used by us in several ways:

1. To use in the coding on your web site to help the search engines understand what your website is about and how to index and rank it.

2. Determining how many people are search for your related keywords and keyword phrases.

3. Determining how much of this web traffic you currently receive (and why).

4. Determining how much of this web traffic your competitors receive (and why)..

5. To build relevant content rich pages for your site or to re-write your current content to increase keyword density.

6. To use for campaigns with Pay-Per-Click search engines .

To learn more about keyword research and analysis including resources for free resources for keyword research tools, please see Chapter 2 in our Guide to Internet Marketing for Small Business..

Contact us today to help you implement an effective keyword strategy into your overall Internet Marketing plan.

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Contact us today to discuss your web traffic needs!

1-800-461-6207

Email: ROI [at] WebTrafficTeam.com